Rally
In the world of cryptocurrency, Rally truly believes that their community is their company. It was only after years of engineering to make their network secure and solid was an experience so easy and rewarding possible. For creators and fans alike digital economies were possible, bridging the gap between artist and audience like never before. Rally is an idea supporting these vibrant relationships, and this work celebrates and supports these creative communities.
Brandbook
Building a strategic blueprint starts by being true to who you are as a company, who your consumers are and what is happening in the category and in culture. A document was needed to act as a guide for the community of creators on the platform, built with the flexibility to bend but not break when put in the hands of our users.
Campaign and Content
Rally is simple in its ambition, but complicated in its intricacies. When it comes to communications though, it’s important not to get bogged down in the overwhelming and arcane details that comes with a product adjacent to cryptocurrency. At its most basic, Rally can be simply understood as the best way for fans to connect with the Creators they love. This is not an intellectual exercise. It’s an emotional one. Best understood with the heart and not with the head.
