Master & Dynamic had the best looking product on the market with no brand story to support it. We launched both their in-ear and noise cancelling headphones by telling the story of craftsmanship and materiality in a uniquely contemporary way, and gave them a brand book to use as a foundation for years to come.
Master & Dynamic
With a brand relaunch like this we had to take everything down to the foundation and build back up again with a new strategic positioning, and a visual system that elevated the brand to it’s rightful place.
