We can all relate to the anticipation of a great night. It's what we look forward to on a Thursday afternoon knowing the guys are going out after work. It's what we get excited about in March when Opening Day is on the horizon. And it is that tingling sensation we feel on a plane to Vegas for the big fight. With a cold Budweiser in hand, great times are always waiting, and our pitch to Anheuser-Busch was that their flagship product wasn’t simply a beer, it was anticipation in a bottle.